What are fashion design and fashion marketing?
Fashion design is an applied art that focuses on the design of clothing and accessories. Fashion, by its very nature, is whimsical and subject to change. Fashion marketing is less high profile but extremely important in getting the fashion-conscious to buy into a particular theme or concept. Getting the marketing wrong can be a hugely expensive mistake to make, and even some of the most famous houses have made major marketing blunders.
There is more to the fashion industry than designing the clothes themselves. Fashion design covers everything from bespoke haute couture through to chain store budget lines where pieces sell for a few dollars each. There are all sorts of related careers such as pattern cutters, illustrators, buyers, and merchandisers. The fashion industry is an extremely competitive one and all of these people help to ensure that the waste is reduced to a minimum and that designs are created, marketed, and manufactured competitively.
Available fashion design and fashion marketing programs
Typical offerings are fashion design and fashion marketing. These are both available at bachelors or associates degree level.
What subjects do I need to study in school?
Creativity and attention to detail are crucial, so art and design courses are a must. Many roles use computers so computer literacy is essential. Working in a team is vital to the fashion industry, and good communication skills and being a team player are useful. Fashion design itself requires you to have a high degree of natural talent and imagination.
Typical courses might include: fashion illustration, pattern cutting, design, drapery, clothing construction, computer assisted design (CAD,) textiles science, fashion history, and manufacturing techniques.
What type of entry level jobs are available?
Competition to become a fashion designer is intense. Most people aspire to work at one of the top fashion houses, but the couture houses can afford to pick and choose only the most exceptional talents. You may be lucky enough, but gaining experience and learning your trade elsewhere is probably a better route. You might be able to secure work with a chain store, or with a smaller lesser known fashion design company to start out.
Where can I get more information on fashion design & marketing?
To get individual course offerings, contact one of the many colleges on this Web site for a prospectus or curriculum details. See below to get brochures directly from schools. All forms are secure.
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